West End Kids was formed by musical director and specialist vocal coach Martin-Gwyn Williams in September 2001. Originally known as ‘the Youth Show Choir of London’, the company was the first show choir to emerge in the UK and remains one of the best known show choirs in the country today. West End Kids is based firmly on both the American model of training young Broadway performers and the precision style of dance established in the UK by the ‘Tiller Girls’. The company enjoyed early notoriety as it’s reputation for delivering excellence was quickly and firmly established in London and the South East.
Now famous nationwide for the outstanding calibre of young singers and performers it produces, the West End Kids is in demand throughout the UK, with a busy schedule of high-profile events, performances, occasions and studio recordings. Every year West End Kids performs live for tens of thousands of people and, through online technology, is seen and heard by over a million people, and has hundreds of thousands of fans throughout the world.
In recent times, West End Kids has worked/performed for West End LIVE, NSPCC, CLIC Sargent, LOCOG, Dreamflight, Mayor of London, QEF, Dame Vera Lynn, RAF Museum, Great Ormond Street Hospital Charity, The Children's Trust, World Travel Market, Biggin Hill Heritage Hanger, The Dickens Museum, Marie Curie Cancer Care, BBC's Children In Need, MOVE IT, BBC, Reuters and ITV. West End Kids has released numerous studio recordings, most recently a new arrangement of “Ain’t No Mountain High Enough”, achieving good popularity on iTunes and other online music stores.
Since 2010, West End Kids has performed at a plethora of London's landmarks, including Westminster Palace, the Royal Albert Hall, Mansion House, The Savoy Hotel, Grosvenor House, Trafalgar Square, The O2 Arena, Canada Square Gardens, St Pancras International, Earl's Court and London Olympia.
In 2011, the troupe performed at the Commonwealth Parliamentary Association's Centennial Banquet, entertaining 400 members of parliament, heads of state and dignitaries. The troupe also performed to a packed Trafalgar Square at the televised London 2012 'One Year To Go' Ceremony which was attended by David Cameron, Boris Johnson, Princess Anne, Lord Coe and Jacques Rogge.
In 2012 the troupe provided the musical entertainment at the official Dickens Bicentennial Dinner at Mansion House. The event was attended by members of the Dickens family, the Lord Mayor of London, Sir Patrick Stewart and 300 guests. West End Kids also performed at many celebrations for both the London 2012 Cultural Olympiad and the Queen's Golden Jubilee, including the RAF Musical Salute to the Queen's Jubilee at historical Loseley Park.
In 2013 and 2014 West End Kids has more frequently ventured out of the Capital, performing at RAF Cranwell in Lincolnshire, Lulworth Castle in Dorset, the Royal Automobile Club in Surrey, Biggin Hill in Kent, Alton Towers Hotel in Staffordshire and The Grand Hotel in East Sussex to name a few.
2015 broke records in terms of annual performances, which also saw the troupe appear at National Armed Forces Day, Common People Festival and return to Camp Bestival in Dorset. In 2016 West End Kids moved into it's own rehearsal space and appeared at their 10th West End LIVE, representing a decade at the very top of youth theatre within the UK. The troupe also appeared at Her Majesty The Queens 90th Birthday Celebrations at Windsor Castle.